ICANN

State of the Net for the Week of June 30

Here are some data to consider when thinking about the future battle between .SOCCER, .FUTBOL, and .FOOTBALL (read more about that here).

Last Thursday’s game between the U.S. and German teams topped 10.77 million viewers, just shy of the 18.22 million who tuned in to the U.S. versus Portugal game the previous Sunday, June 22. That game set the record for the most number of people to watch a World Cup game.

The World Cup is dominating digital, too. So many fans are tuning in to watch the action that ESPN is having trouble meeting demand to stream games: Its new record of concurrent online viewers, 1.7 million, surpassed the most recent Super Bowl. According to Re/code, the Twitterverse buzz climbed past 300 million tweets about the tournament in the first 15 days.

The top five most-tweeted-about games did not involve the U.S. team. Unsurprising, the article notes, “most of Twitter’s users live outside of America: As of the last quarter, 78 percent of its active users were based outside of the United States.”

Not sure about what’s going on with new gTLDs? Catch up with a three-year retrospective of the New generic Top-Level Domain Program or take a look at notes from ICANN 50 in London.

For Your Radar

  • October 12 – 16: ICANN 51 in Los Angeles
  • October 29: Nine-Month Contracting Deadline for Applicants with CIRs
  • July 29, 2015: 18-Month Contracting Deadline for Applicants with CIRs that Request and are Granted the 9-month extension 

Public Comment Periods to Consider:

July 11: Comment period closes on WHOIS Requirements and National Law Conflicts

July 18: Comment period closes on Proposed Implementation of GNSO PDP Recommendations on Locking of a Domain Name Subject to UDRP Proceedings – Revised UDRP Rules

Aug 1: Comment period closes on WHOIS Requirements and National Law Conflicts

 

Internet

Three Reasons to Properly Administer Your Domain Name Portfolio

The Internet is many things to many people, but the one thing it’s not is static. The digital space continually changes in ways that force businesses to adapt quickly or fall behind the competition. A solid domain name portfolio and a dynamic domain name strategy create the environment in which businesses can maximize their online presence, optimize revenue, and shrink costs.

You can identify what’s working, what’s not (and why), and what might still be missing by looking at your existing domain name portfolio and figuring out which domain names are advancing your company’s business goals and/or protecting its brands online.

Here are three reasons to evaluate a domain name portfolio so it adds value to your business:

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1. Increase Direct Navigation Traffic to Websites

You may be missing some key domain names that are intuitive for your audiences that you need to register. Some might be available and easily registered. Third parties might already own others, but a brand owner may win back those containing trademarks through cease-and-desist letters or dispute resolution procedures. Targeting infringing domain names of strategic importance to a company’s brands can result in a high level of recovery success while containing enforcement costs.

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2. Enhance Brand Positioning and Protection

Even if you own the right domain names, they may not deliver optimum value because they’re not resolving to the right content. A domain name that resolves to relevant, expected content contributes value to a brand, since it ensures that Internet users ultimately arrive at the content they were seeking in the first place. Internet users who find what they want are more likely to convert to sales and – because they are navigating directly to the domain name rather than clicking on an advertisement for which the company must pay – they are less expensive to acquire. On a less tangible level, Internet users who find what they are looking for will have a positive online experience, which helps strengthen a brand’s overall reputation. Given the financial risks and costs of combatting a fraudulent third-party or bad actor registration, your company may want to register and maintain a domain name proactively, even if the company has no intention to operate it. While these costs may seem cumbersome, in the long-run your company will benefit from judicious, prudent defensive registrations.

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3. Cost Savings and Potential New Revenue Opportunities

You might have domain names that you don’t need and that won’t pose a big risk in the hands of someone else. You can let those go and save on the maintenance fees. To do this, companies must first determine their tolerance for risk. By cutting domain names, a company can save on renewal fees but leaves itself open to possible infringement. For low-quality or irrelevant domain names, this should not be a big concern. These decisions should be made with your legal department’s participation. These unnecessary domain names may even turn into a new source of revenue. Many companies have domain names they can sell for profit to other businesses or individuals who have a vision for the domain name in question.

Maintaining a healthy portfolio involves monitoring the evolving online space for developments relevant to your business – including potential new domain names in new generic top-level domains.

So the question stands: Are you where you need to be online?

ICANN

State of the Net for the Week of May 19

Domain names are important assets for those looking to build brands, and marketers are talking about new top-level domains as a creative new platform for online real estate.

For security and stability purposes, it’s not a good idea to lease a domain name (especially if, as the article suggests, it’s going to cost you “several hundred or thousand dollars per month”). The article’s other pointers are better bets: You can get creative with your domain name (though we wouldn’t advise adding a hyphen, like the author suggests) and do check out the new top-level domain names (TLDs) like .PHOTOGRAPHY or .LONDON to see if they make sense for your business. Another marketer points out one of the intuitive benefits of new TLDs is: “Small businesses will benefit tremendously. For example Jim Smith the plumber can now be found easily at jimsmith.plumber. Brands that came late to the dotcom party in the 1990s can now register their brands.”

For Your Radar

  • May 19 – May 22: Internet Week New York
  • June 4: First ICANN Auction
  • June 22 – 26:  ICANN 50 in London
  • October 12 – 16: ICANN 51 in Los Angeles
  • October 29: Nine-Month Contracting Deadline for Applicants with CIRs
  • July 29, 2015: 18-Month Contracting Deadline for Applicants with CIRs that Request and are Granted the 9-month extension

Public Comment Periods to Consider:

May 31: Comment period closes on ICANN’s Draft Five-Year Strategic Plan (FY16 – FY20)

Be sure to stay posted to this site and follow us on Twitter for the latest in the domain name space.

Marketing

Here is .NYC: How The Big Apple Can Use Its New TLD To Entice Tourists – And Why Its Economy May Depend On It

The Mayor of New York City recently announced that .NYC had been approved as a new, geographic top-level domain (TLD) by the Internet Corporation for Assigned Names and Numbers (ICANN). As Mayor Bloomberg explained in a press release, “Having our own unique, top-level domain – .NYC – puts New York City at the front of the digital landscape and creates new opportunities for our small businesses.”

Consulting firm NYC & Company subsequently released a report on the economic significance of the tourism industry in New York City. As Newsday reported, “George Fertitta, NYC & Company’s CEO, said his team created the report not only to show the candidates how important tourism is for the city’s economy — it got a boost of $55.3 billion last year from the industry — but also to cultivate ideas for how to expand it.”

Good timing? I think so.

As a hotbed of creativity and productivity, the setting of countless novels, plays, and movies, home to the United Nations, not to mention the world’s financial, publishing, art, dance, theater, and fashion centers, New York City is more than a city – it’s a brand (as the I ♥ NY campaign by Milton Glaser has both proved and solidified). Or, as E.B. White puts it in his classic 1949 essay “Here is New York”, the Big Apple is “nothing like Paris; it is nothing like London; and its not Spokane multiplied by sixty, or Detroit multiplied by four.  It is by all odds the loftiest of cities.”

NYC

.NYC is coming!

New York City is famous for its Chinatown, but also boasts communities of immigrants from all over the world.  Now a range of communities and ethnic groups – from Jamaicans in Brooklyn to Greeks in Queens to Orthodox Jews in the Bronx – can establish space within the cyber melting pot of .NYC. In terms of the impact on tourism, according to Newsday’s article, “The largest increase in tourists came from international visitors, with 11 million non-Americans coming into the city last year versus 7.26 million in 2006.”  Within .NYC, the city has endless opportunities to tailor websites to specific nationalities of both residents and visitors.

Then, of course, there are the various districts and streets of Manhattan, each associated with its own industry:

MADISON AVENUE: ADVERTISING
GARMENT DISTRICT: FASHION
TIMES SQUARE: THEATER
MEATPACKING DISTRICT: CLUBS, GALLERIES
SOHO: RESTAURANT WEEK

And, finally, there are the institutions, from the United Nations to New York University, the 92nd Street Y to The Metropolitan Museum of Art. For .NYC, the possibilities for innovative communication, promotion, and community engagement are endless. Perhaps best of all, though, with the open frontier of .NYC comes extra assurance that Internet users will reach legitimate New York City-related content.

Why?

In order to receive a .NYC domain name, organizations and businesses will need to have a New York City address and individuals must be residents; in addition, .NYC has trademark and cybersquatting safeguards in place. The Mets, Yankees, and Knicks could redirect their existing .COM domains to .NYC, where fans could be sure that they’re reaching legitimate content and purchasing original gear (and anyone who’s walked around near Canal Street knows that consumers in the city could use some extra protection when it comes to trademarks).

Again, E.B. White summed up the city best: “New York is the concentrate of art and commerce and sport and religion and entertainment and finance, bringing to a single compact arena the gladiator, the evangelist, the promoter, the actor, the trader and the merchant.” The .NYC TLD has the potential to – and very likely will – become the cyber concentrate of White’s New York City.

Interested in learning more? Visit mydotnyc.com.  Have questions about new gTLDs and registering your business’ websites within one? Contact us and a consultant will get back to you within 24 hours.

Marketing

For Love of Bacon

With Father’s Day fast approaching, Oscar Mayer is encouraging moms, kids, and other loved ones to tell the dad in their lives just how special he is…with bacon. Finally, an answer to the images of velvet-boxed cuff links – the velvet-boxed packages of bacon that promise to deliver quality on the Four C’s. No, not cut, clarity, color, and carat; this time it’s about, cut, color, cure and consistency.

There are three options for gift packages between $22 and $28. In addition to the velvet box of bacon, The Woodsman also comes with a multi-tool; The Matador, comes with bacon-shaped cuff links; and The Commander comes with a money-clip with a bacon insignia. You can only get the gifts on SayItWithBacon.com – the perfect domain name for the clever campaign. A great example of how a great ad campaign and digital real estate go hand in hand.

The gifts of bacon would work for your beloved – guy or girl – for any special occasion, but you must make the purchase before July 1.

I’m just upset that this didn’t come out a week earlier.  I would have gotten one for my husband for our anniversary! His love of bacon even made it into his best man’s wedding toast, so the gift would have been a nice callback. At least I can still send him a note with an illustration of his favorite treat: SayItWithBacon.com also gives you six (free) options of e-cards to send.