According to Business Insider, University of Pennsylvania researchers analyzed the Facebook status updates of over 70,000 volunteers and found interesting linguistic patterns that align with certain personality traits. According to Business Insider:
Drawing from more than 700 million words, phrases, and topics, the researchers built computer models that predicted the individuals’ age, gender, and their responses on the personality questionnaires with surprising accuracy… Basically, it’s big data meets psychology.
Sounds like some useful information if you’re in the business of ecommerce – like Amazon – or search – like Google. If we look at the word clouds produced by the researches, we can begin to get a sense for who might flock to which new Top Level Domains (TLDs). For example:
- .BOOK, for which Amazon applied along with several other companies, should be popular with introverts who use Facebook, according to the introvert word map.
- Not surprisingly, .BABY – for which Johnson & Johnson and Google applied along with a handful of others – should do well with female Facebook users, if the “female” thought cloud is accurate.
- It looks like .GROCERY (Walmart and Safeway both applied to run this string), .HOME (many, including Google, applied for this string), and .WINE (which has three applications in) will do well with the 19-26 year old Facebook users.
FairWinds VP of Consulting Services Samantha Demetriou, who happens to hold an M.A. in Linguistics from Georgetown University, notes, “People use language to construct their identities and convey their personalities to their peers every day. Social media sites like Facebook give them a platform to take that to the next level, since they offer a public forum for users to put their personas on display to hundreds, if not thousands, of people. The personalities we put on display often map closely onto the things we choose to purchase, since so much of what we buy is meant to communicate our personalities and identities to others.”
Facebook users may not reflect the world’s population perfectly, but with over a billion people in the world on the social media site, it’s not a bad sample group, either. Only question left now is – why didn’t Facebook apply for .FACEBOOK?