Many Moving Parts: Running a Registry

So you want to be a registry.

Each of the 650 applicants for new top-level domains (TLDs) took on daunting, new responsibilities when they decided to invest in the next big Internet thing. But their multi-year application process – jumping through high hoops, adjusting to the untried and unknown, and enduring multiple rule changes – may seem like duck soup compared to the challenges of running a registry.

The first thing to keep in mind is that it takes a village to raise a registry. New TLD registries will be faced with everything from the sublime to the ridiculous, from tedious tasks to complex hurdles. You and your team cannot and should not tackle the responsibility alone. Internally, successful registry operators will rely on a variety of people and departments – IT, legal, marketing, business strategy, and more – not only for their expertise but to ensure accountability for the many moving parts. Externally, registry operators will have to work with multiple vendors for technical and administrative needs.

FairWinds Partners breaks down the major responsibilities:

Administrative ServicesAt the top of this list, perhaps, is the job of ensuring the registry remains in compliance with ICANN regulations, which as most applicants know are subject to change. There will be monthly reports to file; fees will have to be paid; the registry’s credit worthiness must be kept up to date; and name collision issues will have to be tracked. These duties span a variety of professional disciplines that should be handled by the appropriate departments, or may, in some cases, be outsourced.

Coordination of Technical Partners – The registry operator must file new registrations on a weekly basis with a data escrow provider that will ensure the integrity of the TLD if the registry fails. While the back-end provider – the technical operator of the registry – creates the report, the registry operator must actually convey it to the escrow provider. The registry’s Whois information, Domain Name Service look-up, and reserved names list also will have to be maintained accurately, as will the DNS and EPP standards. Maintaining these standards will be the responsibility of the registry back-end provider. Finally, the registry operator must identify a point of contact and a process for dealing with any malicious activity that occurs within the registry’s websites.

Registration Strategy and Procedure – These should reflect your organization’s existing domain name strategy. Your registration strategy will be based on your Registry/Registrar Agreement and will help define your relationship with your registrars, and foster an understanding of their pricing, registration policies, reserved names, and audits. To a closed .BRAND registry, many of these tasks may seem unnecessary. They’re not. Each task will help registry operators articulate a clear purpose and mandate for their registries: Who may register? Which names are reserved for the registry? What are the costs of registration? And what sort of registration guidelines should be imposed?

Rights Protection Mechanisms – A number of processes are available to protect trademark holders and the general community, and registries must be familiar with each one in the event their practices are challenged. The Trademark Clearinghouse is the most fundamental rights protection mechanism, and comes into play for every registry during TLD sunrise periods, when trademark holders get the first shot at registrations. Other protection mechanisms include the registry-restriction dispute resolution procedure, the trademark post-delegation dispute resolution procedure, Public Interest Commitment dispute resolution procedure, and Uniform Rapid Suspension. Each of these procedures has its own set of guidelines and requirements that registries must learn in case a dispute arises.

Running a registry is a big job, and while many of these responsibilities can be outsourced, a registry operator will need on-staff employees to direct, oversee, or assist in the running of the registry. At a minimum a registry needs its own legal, IT, and digital strategy teams involved at some level.

Operating their own registries may be an unnerving experience for many owners of new top-level domains. That’s why it’s important to involve other departments and colleagues. There is safety – and value – in numbers.

Teamwork building process with cogs for blog on running a registry.

 

 

Complainant On-The-Hunt Bags Hijacking Verdict

Remember how often I’ve said it’s important to hire counsel experienced with the UDRP and all of its nuances? At least one brand owner and one law firm in Denmark haven’t gotten the message.

In the recent case of Dealhunter A/S v. Richard Chiang, WIPO Case No. D2014-0766, the domain name dealhunter.com was registered in 1998, but the complainant only started using his DEALHUNTER trademark in 2007. Also, the complainant registered his own domain name, dealhunter.dk, in November of 2010, over a decade after the respondent acquired the domain at issue in this case. The respondent claimed that he worked to create a daily deal site but was sidetracked by a death in his family.

Addressing the question of bad faith registration, the three-member panel noted that “there is no possibility that the Respondent, when it registered the Domain Name in 1998, could have been aware of the Complainant or rights in the DEALHUNTER Mark: The Complainant simply did not exist. For this reason, the Domain Name was not registered in bad faith.”  They also mentioned that “the Respondent’s Website make[s] no reference to the Complainant or its area of business.”

Adding salt to the complainant’s wound, the panel noted that there are many other uses of this rather descriptive phrase and stated that “Complainant is clearly overreaching in its effort to seek exclusive control of the words ‘Deal Hunter.’”

It seems that the complainant had contacted the respondent and sought to purchase his domain but, when the asking price was too high, complainant and his counsel felt that the UDRP could be used for leverage in their negotiations. Rather than roll over, the respondent hired a U.S. law firm well-versed in UDRP defense, and so the prey turned the tables and became the hunter.

Gone Hunting Sign for blog about case related to reverse domain name hijacking.

Rather than simply defend the case, respondent accused the complainant of reverse domain hijacking – a defense recognized in UDRP Rule 15(e).  The panel discussed the history of this defense and noted that “allegations of reverse domain name hijacking have been upheld in circumstances where a respondent’s use of a domain name could not, under any fair interpretation of the facts, have constituted bad faith, and where a reasonable investigation would have revealed the weaknesses in any potential complaint under the Policy.”

Here, the complainant knew that the dealhunter.com domain name was registered nearly nine years before the complainant came into existence and close to 15 years before the complainant acquired any registered rights in the DEALHUNTER trademark. The complainant made two offers to purchase the domain name, and following the rejection of those offers and the registration of the DEALHUNTER mark, chose to bring this complaint.

The panel ultimately held that the complaint “had no reasonable prospects of success” and was thus brought in bad faith.

This finding of reverse domain hijacking, unfortunately, will haunt both the complainant and his counsel since their credibility in any future cases will be tainted with the stain of this over-reaching.

So what’s the lesson here?  All together now, class: “Only hire experienced UDRP counsel.”

Why .WANG the Newest Chinese TLD Is Taking Over

Have you heard of .WANG? WANG, which translates to “dot net”, or “king” is one of the most common names in China.

As the newest Chinese top-level domain (TLD) on the block it is quickly overtaking the competition. It registered on July 14, 2014 and is one of 171 TLDs now open to public registration. Since that time it has made some major achievements including:

  • Within 48 hours of its public availability it received more than 20,000 registrations.
  • After four weeks on the market, .WANG was the 6th most popular new TLD with 38,992 registrations

How Have Multi-National Companies Embraced .WANG?

As expected, major multinational corporations, such as Amazon, Microsoft and Rolex, are among the first companies to register within .WANG.

.WANG registration data from ntldstats.com July 14, 2014
Registration data for .WANG from ntldstats.com on July 14, 2014

How Have Multi-National Companies Embraced .WANG?

As expected, major multinational corporations, such as Amazon, Microsoft and Rolex, are among the first companies to register within .WANG.

With an eye toward protecting its brands, Amazon, registered Amazon.WANG during the sunrise period (when trademark owners get the first shot at registration) and snatched up almost 100 additional strings within the first minute the TLD became available to the public.

1800Flowers also registered several of its brands, even though the company doesn’t conduct business in mainland China.

The majority of registrants appear to be domain investors and companies with a strong Internet presence.

Why Does the Roman Script .WANG Out-Perform Chinese Character TLDs?Chinese Flag On Keyboard

So, why would the Roman script transliteration of a Chinese word out-perform the new top-level domains in Chinese characters, known as Internationalized Domain Names (IDNs)? Several reasons may be:

  1. .WANG registration is cheaper than an IDN registration, in, for example, 中国, which means “China.”.WANG registrations are going for 49 RMB, or $7.90 a year, compared to 320 RMB, or $51.56 for 中国.That makes .WANG a bargain if a company is registering domains in large quantities.
  1. .WANG is more colloquial than .中国 (China) or .公司, which translates to “company”. So, for example, Amazon.wang literally means “the website of Amazon.”Almost all websites or brands can be associated with .WANG.
  1. Counterintuitively, .WANG also may be more user-friendly to average Chinese netizens because it is akin to what they are used to.Historically, Chinese brand owners have registered in English top-level domains such as .COM and .CN.The behavior of the big market players will always influence Internet user habits. At the least, .WANG serves as a stepping stone for the coming bulk of Chinese-character TLDs.

Eighteen Chinese character IDNs and two Pinyin top-level domains have been delegated so far, and over 60 more are in the making. As more come online, companies and individuals may find a better fit than .WANG, diminishing its popularity.

The Changing IDN Landscape in China. What Brands are Doing

New IDNs are able to offer a larger playing field to companies. With .CN, .COM and .NET accounting for 96.9% of the 10.83 million domains names in the Chinese Internet market, new IDNs as well as Pinyin extensions offer a wide, open playing field.

The Chinese Government and IDN Regulations

The Chinese government likely will stick with the Internationalized Domain Names (IDNs), since it has been pushing for greater control over its citizens’ online activities.

Domain registration in China must be accompanied by government-issued identification, and since 2010, China-based registrars have been ordered to delete domains that lack, or have inaccurate or anonymous, registration information.

It would be next to impossible for the Chinese government to enforce that rule for all registered domains -.COM and .NET names especially. Chinese IDNs would be far easier for the government to regulate since the majority of them are registered by Chinese/Hong Kong businesses.

Xiangjian Li, CEO of domain name investor Zodiac Holdings, which owns .WANG, told a Chinese news outlet he believes the Chinese government will stand firmly behind the use and promotion of Chinese IDNs. But that stands to reason, since Zodiac applied for 15 new gTLDs, 13 of which are IDNs.

How are Multi-National Corporations Utilizing IDNs in China?

Multi-national corporations interested in the Chinese market – companies such as Apple, Microsoft, Google, Coca-Cola, Disney, American Express and Nike – have websites in the Chinese country-code top-level domain, .CN.  Now, they can saturate the world’s largest market even further.

For the first time in the history of the Internet, the Internet Corporation for Assigned Names and Numbers (ICANN), which oversees the domain name system, is allowing top-level domains (TLDs) other than country codes in non-Roman script.

Applications were submitted for 116 so-called IDNs, meaning the Web soon will include TLDs in:

  • Chinese
  • Japanese
  • South Korean
  • Perso-Arabic
  • Hindi, and
  • Cyrillic

The incorporation of these TLDs has already begun.

It’s time for American businesses to take notice, and consider if they should have a presence in this space. Chinese-character TLDs offer Western businesses a way to tap into the vast Chinese consumer market in an organic and culturally adaptive way.

The Chinese Character IDN Rollout for the Domestic Market

在线 (.ONLINE) and  .中文网 (.CHINESEWEBSITE) opened to the public at the end of April and broke registration records within an hour of going live, according to the owner/operator of the two TLDs.

Today, according to ICANN’s publicly available zone file data, the TLDs are in 5th and 15th place, among more than 100 new top-level domains, with website registrations of 33,838 and 15,580, respectively.

The Chinese State Commission for Public Sector Reform, having advocated for internationalized domain names for many years, is now set to reap the fruits of its efforts.

As the applicant for .政务 (GOVERNMENT) and .公益(PUBLIC INTEREST), the reform office issued a directive two years ago encouraging government agencies and public interest organizations to register websites in the common domains of .政务.CN (GOVERNMENT) and “.公益.CN (.PUBLIC INTEREST) to acclimate the Chinese people to the use of Chinese character domains.

In March, the central government went a step further, mandating the use of Chinese-character TLDs for local governments, according to official documents. So, it comes as no surprise that the Chinese government to date has registered 20,452 domain names within the .在线 (.ONLINE) and .中文网 (.CHINESEWEBSITE) IDNs.

Abiding by the central government’s directives is good business policy in China, as it marks a company as politically correct and, therefore, more likely to achieve economic success.

The Chinese e-commerce giant Alibaba Group, for example, is among the first wave of corporations to adapt to this changing Internet landscape. In addition to its current domain portfolio of 2,000-plus domain names, Alibaba has just acquired some of its primary brands in Chinese characters under the .在线 (.ONLINE), .中文网 (.CHINESEWEBSITE), and .移动(.MOBILE) IDNs:

  • 阿里巴巴(Alibaba),
  • 淘宝(TaoBao),
  • 天猫(TMall), and
  • 支付宝(AliPay)

Vancl.com, an Alibaba competitor in the Chinese e-commerce battlefield, also has begun using its Chinese domain 凡客 within the .在线(.ONLINE) IDN.

The Chinese Character IDN Rollout for Multinational Corporations

Interest in .在线 (.ONLINE) and .中文网 (.CHINESEWEBSITE) is not limited to the Chinese government and domestic businesses. Multinationals based in other countries also are getting in on the act.

ICANN records show that a number of companies registered their trademarks through registrars based in the U.S. and Europe.

  • Microsoft, for example, registered its “Bing” and “Windows” brands in Chinese characters within .在线 (.ONLINE) and .中文网 (.CHINESEWEBSITE).
  • Twitter registered “Tweet” and “Vine” within 在线 (.ONLINE), even though the central government has blocked Twitter in mainland China.
  • Google also registered its “gmail”, “chrome” and “YouTube” trademarks within the two IDNs.

Given the size of the global Chinese-speaking population and the huge market it represents, global corporations will distinguish themselves by acquiring an Internet asset in Chinese character domain names.
As new Chinese IDN adoption and usage spreads, led by both government and business, Chinese consumers will likely follow. That, in turn, will increase public trust in the new extensions, leading to more widespread use.

In the short term, based on the investment by the Chinese Government, its directive to use these sites, and the prevalence of cybersquatters, who may rush to register popular brand names in Chinese-language TLDs (as they have in other TLDs), it makes sense for businesses to register their brand names first in the Chinese IDNs.

As more data on user adoption become available, global corporations will have to begin exploring the pros and cons of using their new IDN domain names for advertising, marketing, and other content.

It may not be time to forgo .CN, but if a brand has or desires a presence in Chinese markets, new IDN TLDs are worth serious consideration.

Read the original article here.

If You Can’t Make It, Fake It

I rarely comment on FairWinds’ own cases, but this one, filed with the National Arbitration Forum (NAF) on behalf of DD IP Holder LLC (Dunkin’ Donuts) over dunkin.menu – is worth special mention due to the truly inventive but deceitful way in which the respondent defended his registration and use of the disputed domain name.

The respondent makes the rather creative claim that he teaches a series of basketball clinics in New Delhi offering a “menu” of different dunking (“dunkin”) techniques. He submitted digital mock-ups of posters, which he claims promoted his efforts at local schools (see example).  Dunkin Menu Image UDRP

Since something smelled fishy about these posters and the idea of using the word “menu” in this way, I called these schools. They said they had never heard of the respondent or his classes.  In his Additional Statement, the respondent explained that many of the schools refused to display his posters or host his program due to discrimination against poor children in India.

I had also submitted a reverse whois report showing that the respondent owns over 360 domains, many of which infringe on various well-known global and local  brands.  I asked whether the respondent would submit additional evidence that he teaches a “menu” of techniques in music under his hardrock.menu domain, in cooking using leancuisine.menu; in the history of old western films with RoyRogers.menu; and in the astronomy of celebrity residences at PlanetHollywood.menu.  Would he also rationalize his registration of domains that have no such convenient meanings such as Marriott.menu, Quorn.recipes, and Sbarro.menu? The respondent claimed that he’s holding these domains for possible future ventures such as franchises.  All of this additional cybersquatting further calls into question the validity of respondent’s claims and evidence.

In its decision, the panelist addressed the question of whether respondent has any rights or legitimate interests in the Dunkin.menu domain, saying  “Respondent relies on his right to use a descriptive word ‘dunkin’ as a domain name to promote his basketball courses. However Respondent has not furnished any evidence that he has ever held such courses… When challenged that such documents [the posters] were fabricated for the purpose of this Complaint, Respondent then asserted that while he had used the posters and flyers for promotional literature, he had failed to organize the events due to impediments put in his way by the management of the schools.”

Next, on the topic of bad faith, the decision states: “This Panel finds that on the balance of probabilities Respondent chose and has used the disputed domain name because of its confusing similarity to Complainant’s trademark and service marks and not for the reasons that he has put forward. His explanations are ingenious but improbable and unsupported by any evidence.”

Critical to this case is the fact that UDRP panelists are bound to consider only the evidence before them, since there’s no discovery or cross-examination in these proceedings. This panelist could have accepted the respondent’s manufactured evidence, saying, in effect, that “my hands are tied by the UDRP process”.

However, due to his experience in these matters, he saw through the ruse and acknowledged our counter-evidence and the fact that the respondent, himself, back-pedaled when he admitted some of the schools didn’t display his posters. In the end, the panelist decided to weigh the evidence rather than simply accept the respondent’s claims and posters at face value, thus arriving at the right conclusion that respondent is a cybersquatter trying very hard to game the UDRP system.

While the respondent does have the option to appeal, past experience suggests that doing so will only be a waste of his money and time since brand owners aggressively defend such ransom cases. Of course, the respondent does own several other infringing domains (noted above and listed in the decision). We’ll just have to wait and see if Lean Cuisine, Marriott, Campbell’s Soup, etc. start offering the respondent franchise opportunities at some point in the future.

ICANN 51 Comes Into Focus

London

ICANN’s 51st public meeting in its hometown Los Angeles in October is coming into focus just as ICANN 50 in London recedes into the past. But the two meetings will share a number of issues in common.

The topics that permeated the London meeting – the future structure of ICANN as the U.S. relinquishes control of the IANA functions to ICANN and how ICANN will be held accountable in its new role – likely will dominate in Los Angeles as well.

The New gTLD Applicant Group (NTAG), for example, launched a conversation in London about how it will fit into the new ICANN regime. Among the questions raised were how the interests of new gTLD operators will continue to be represented within the Registries Stakeholder Group and ICANN in general, and how the NTAG will serve the needs of applicants in subsequent gTLD application rounds.

The Generic Names Supporting Organization (GNSO) Council, the policy-making body that encompasses numerous stakeholder groups and constituencies, also began contemplating its future at the London meeting. The group resolved to create an open committee to discuss 
lessons learned from the first round of applications and to identify areas 
for potential policy modifications for future rounds.

Odds are these discussions will continue in Los Angeles.

As has been the trend since ICANN 49 in Durban, issues surrounding the new generic top-level domain (gTLD) program are slowly being overtaken by future concerns. London marked a notable shift in the discussion toward the future expansion of the domain name space. In no danger of jumping the gun, these discussions took place only among a small group of highly active and experienced ICANN participants.

ICANN 51 is scheduled from October 12-17. Because the meeting will take place much closer to home for most FairWinds’ clients, we are encouraging them to attend. FairWinds will be there in force and will provide details about our activities closer to the meeting date.

Beyond the Dot: Thomas O’Toole Discusses New gTLDs

Undeterred by a delayed train, Thomas O’Toole of Bloomberg BNA moderated a dynamic Beyond the Dot Roundtable discussion for highly regulated industries and new gTLDs at Guardian Life Insurance in New York City last week.

From the moment O’Toole posed his first question to the moment he wrapped up the discussion around noon, more than 30 participants engaged in a fast-paced discussion about a range of issues, including:

  • consumer behavior,
  • regulation, and
  • Internet governance.

Attending the event were representatives from brand gTLD applicants and non-applicants, generic gTLD applicants, regulators, and academics.

The session was off-the-record to encourage candid discussion about potentially sensitive topics, but we are able to share some key highlights.

First Session Highlights: “The Brave New World”

During the first session entitled, “The Brave New World”, Rashi Rai, Associate Director of IT Strategy and Innovation at Merck (which applied for .MSD, .MERCK and .MERCKMSD) urged brand applicants not to think of gTLDs simply as a defensive “land grab” but more holistically in relation to users, mobile adoption, and search behavior.

Second Session Highlights: “Plan for Opportunity”

The second session, “Plan for Opportunity”, focused more on regulatory issues in new gTLDs and in relation to Internet governance in general.

Laureen Kapin, Counsel for International Consumer Protection at the Federal Trade Commission, explained the FTC’s involvement in the new gTLDs as one that focused on safeguarding consumers. In particular, for new gTLDs that are associated with market sectors that have regulated entry requirements, the FTC has advocated for “verification and validation of registrants’ credentials” to protect consumers and protect the credibility of generic TLDs in this arena so that Internet users can be secure in the folks they are doing business with.”

Lawrence J. White, Robert Kavesh Professor of Economics at NYU’s Stern School of Business, presented an overview of the ICANN governance proposal he co-authored as the U.S. hands over control of IANA functions to ICANN.

Conclusion:

“This was one of the first times – that I know of – that brand owners in these regulated industries have had the opportunity to discuss their ideas and concerns with government officials and even applicants of generic TLDs like .BANK and .HEALTH in such an open manner. For the New gTLD Program to be successful for brands and, indeed, everyone, more discussions like this are needed,” said FairWinds Vice President for Policy and External Relations Michelle Sara King.

To receive updates on the next Beyond the Dot event. sign-up here.

 

 

Bald Assertions And .EMAIL Yoyos

If you’re planning a mid- or end-of-summer vacation, you may have visited the website of a hotel, perhaps even the hotel that filed the complaint in this week’s decision – Sheraton Hotels & Resorts Worldwide Inc.

Sheraton Homepage UDRP
Homepage of the Sheraton Hotels & Resorts website as of 7/14/14.

Sheraton and two of its affiliates filed the complaint over sheraton.email and sheratonparklane.email against respondent Giovanni Laporta of yoyo.email. He’s already been hit with a slew of URS and UDRP complaints by some of the brand owners his domains have copied, and a number of URS decisions have been issued, all against the respondent. This one was no different except that it was the first UDRP decision against Mr. Laporta and the panelist found that the domains in dispute met all of the criteria to be transferred to the complainant. The respondent claims to be exercising fair use of these and other famous branded .email domains, explaining that his business – Yoyo – will allow users to send emails to these companies, through him, and he will track and confirm delivery of the email – presumably about customer service issues and disputes against the brand owners. Although the service is supposedly provided free of charge, the respondent has admitted that it will be monetized in some yet-to-be-decided manner.

DotEmail Yoyo UDRP
Screenshot of yoyo.email as of 7/14/14.

Despite the claim of fair use, the panelist held that “the Respondent has not established beyond bald assertion, how and why he needs to own the registered domain names for the purpose of establishing his intended service. This is not a case where his rights or interests can be established by the nature of the intended or activated website to which the relevant domain name resolves. For the Panel to hold otherwise i.e. that the Respondent’s interests vest on mere registration of a domain name incorporating a third-party trademark would render the Policy ineffective based on his mere indications of intention, which cannot be permitted to occur.” The panelist also noted that Respondent has registered many other domains incorporating other famous trademarks and commented that “this reinforces the fact that the Respondent seeks to be in a position where the trademark owner is deterred from refusing its [the respondent’s] recorded delivery services, based partly on the Respondent’s prior possession of domain names incorporating that very party’s own trademark.” While the domain owner’s email service sounds like a good idea, this string of cases suggests that he’d better find another naming convention for his domains.