Reveal Day Set for June 13

Anyone who put their money on June 13 as the date when ICANN would reveal the list of new gTLD applicants and their applied-for strings got some great news last night. In a new update, ICANN announced a series of important upcoming dates. First, the TLD Application System (TAS) will close tonight at 23:59 UTC, or 7:59 PM EDT, as scheduled. The Batching process will officially begin on June 8 and close on June 28. And during that timeframe, Reveal Day will take place on June 13. Continue reading “Reveal Day Set for June 13”

Ready, Aim, What? Digital Archery, Part 2: Implications

So now we know how ICANN’s Digital Archery process will work, and have a very rough idea of when that process will take place. On the surface, it may seem like having the process start before before Reveal Day is not a big deal – perhaps ICANN is even trying to make up for some time lost during the month-long TAS delay. But there could be some really serious ramifications to the timing of this process. And like so many other aspects of the New gTLD Program, these ramifications result from ICANN keeping applicants in the dark. Continue reading “Ready, Aim, What? Digital Archery, Part 2: Implications”

Ready, Aim, What? Digital Archery, Part 1: Process

It’s been more than two months since ICANN first announced its plans for how to deal with the “batching” issue – how it will order new gTLD applications for evaluation – and yet there still seems to be rampant confusion around the basics of the process and its implications.

Let’s start with the basics: what exactly does ICANN mean by “batching”? Well, according to the New gTLD Applicant Guidebook, if ICANN receives substantially more than 500 new gTLD applications, which we know with certainty that it will, it will divide those applications into groups in order to evaluate them. The first batch will consist of 500 applications, and subsequent batches will each contain 400 applications. In an announcement on May 4, ICANN stated that the TLD Application System (TAS) held 2,091 applications, plus 214 potential applications for which the payments had yet to be reconciled. Assuming that all 2,305 applications make it through, there will be a total of six batches. Continue reading “Ready, Aim, What? Digital Archery, Part 1: Process”

Case Dismissed … For Now.

Prometheus Global Media, LLC, the parent company of Billboard and the Hot 100, filed for UDRP arbitration over two domain names, BillboardRadioOnline.com and TheHot100Radio.com. According to the UDRP rules, a Complainant can only bring a complaint relating to more than one domain name if the domains are registered by the same entity. In this case, the Complainant argued that both domains had in fact been registered by the same individual, a “Shawn Lloyd,” despite the fact that the WHOIS records list “Billie Druer” as the registrant of BillboardRadioOnline.com and “Webstarts” as the registrant of TheHot100Radio.com.

How did the Complainant attempt to prove that the two domains belonged to the same registrant? By pointing to the Facebook page of “Shawn Lloyd,” which lists both of the domains in question, and by showing that the two domains resolve to similar content. This evidence was a bit thin for the National Arbitration Forum Panelist, however, and she was forced to dismiss the Complaint over one domain name, TheHot100Radio.com.

Those of you who have been reading this blog for some time know that the UDRP does not allow for evidentiary discovery or cross-examination of witnesses. If you need more facts to develop your case the better (but more time-consuming and expensive) choice is to file a claim in federal court under the Anticybersquatting Consumer Protection Act (ACPA) where you can request your opponent’s documents and depose and cross-examine its witnesses. If you’re going to pursue the UDRP to save time and money, you’d better have a solid case from the start.

In the Prometheus Global Media case, the Complainant did the best it could with the facts it had available, but it just wasn’t enough to convince the Panelist that the owner of the two domains were really the same person. Despite the websites looking similar and both domains being listed on someone’s Facebook page, the actual WHOIS records for the domains list different owners, addresses, phone numbers, email addresses, creation dates, and registrars. Even a look at the WHOIS history shows no further similarity than two different towns in the Canadian province of Ontario. Even though these towns are a mere half-hour drive from one another, this simply is not enough to satisfy paragraph 3(c) of the UDRP which says that a “complaint may relate to more than one domain name, provided that the domain names are registered by the same domain name holder.”

In the end, this will likely be nothing more than a speed bump in the complainant’s drive to reclaim these 2 domains since the cost of filing two UDRP cases is still far less expensive and time-consuming than that of filing just one ACPA claim. I expect we’ll see a decision on the second domain in another few months and my money’s on another win for the complainant.

Congratulations, You’ve just Recovered 763 Domains. Now What?

Google Inc. recently filed a UDRP Complaint with the National Arbitration Forum over 763 domain names that all contained its trademark, “Google” followed by another word or phrase, including generic terms, celebrity names, geographic terms, and other brand names. The Respondent, Chris Gillespie, argued that the word “google” has become a generic verb meaning “to search the Internet,” and as such, the dispute over these domain names was outside the scope of the UDRP.

When someone goes and registers 763 domains that contain one of the world’s most famous trademarks, you have to wonder what exactly was going through that person’s head.  Here, Gillespie claims that the term “Google” has become a generic synonym for the concept of searching for something online. He even went so far as to file an unspecified action at the Trademark Trials and Appeals Board (TTAB) to have the word declared to be generic. However, like all plans that “seemed like a good idea at the time,” Gillespie got over-confident and grabbed a number of domains that can be described as double squatting, including GoogleDallasCowboys.com, GoogleStateFarm.com, and GoogleWellsFargo.com.

This puts Gillespie in the highly awkward of having to argue that i) the word “google” is being used generically and that ii) the second famous trademark is being used nominatively. This pretzel logic was simply too much for the UDRP Panel, who found the domains were registered for the purpose of selling, renting or otherwise transferring them to Google or its competitors, and that the registration of such a large number of domains in such a short period of time amounted to a pattern of bad faith conduct. As for the TTAB case, the Panel found that it wouldn’t affect other Google trademark registrations in the U.S. and around the world, and so was of minimal relevance to this case.

It can seem like an incredible win when a brand is able to recover a large volume of domain names from a single squatter, but it also raises questions about what the brand in question is to do with the domain names after the fact. For every domain name in a company’s portfolio, that company must pay an annual renewal fees. So when a company suddenly adds hundreds of new domains in one fell swoop, it can see its annual costs jump significantly. While it was definitely a smart move for Google to take these domains out of the hands of a squatter, it will now have to determine which are worth keeping, and for how long.

Pre-Reveal Day Sneak Peek

We may not know precisely when ICANN will finally publish the full list of new gTLD applications and applicants, but we do know that it will be at least a month from now. And certain companies have come forward over the past few weeks, announcing that they are applying for certain new gTLDs. So while we’ll have to sit tight for the full list, we at least have a small sneak peak of a few of the 2,100+ applications we’ll see on Reveal Day. Here’s what we’re looking at so far: Continue reading “Pre-Reveal Day Sneak Peek”

ICANN Update: TAS to Reopen May 22

Last night, ICANN posted a new update about the TAS. The organization has met its deadline of May 8 to inform applicants of whether or not their user names or file names were exposed during the glitch that first became public on April 12.

But the real news is that we finally know when the TAS will come back online – mostly.

ICANN says that it is “targeting 22 May 2012 as the intended reopening date for the TLD Application System.” Once it reopens, the TAS will stay open for five business days, closing for good on May 30 (accounting for the Memorial Day holiday on Monday, May 28, here in the U.S.). Continue reading “ICANN Update: TAS to Reopen May 22”

Gossip will get you Nowhere in the UDRP

Fashion model Astrid Muñoz recently filed a UDRP Complaint with the National Arbitration Forum (NAF) to secure the transfer of the domain name AstridMunoz.com. Muñoz contended that her name has gained international recognition and earned the status of a common law trademark because of the fame that she has achieved as an international model. The Respondent disagreed with this assertion, saying that it was the joint venture partnership between Muñoz, the Respondent, and the Respondent’s business partner that actually made the “Astrid Muñoz” mark famous – this business venture, conveniently, was also named “Astrid Muñoz.”

Confused yet? So was the NAF Panel. It concluded that this peek into the parties’ shared past did not provide enough detail about their prior relationship to impact the outcome of the arbitration. Rather, the Panel found that the Respondent’s use of the domain name to promote a “tell all” book and screenplay about Munoz did not constitute a bona fide offering of goods or services or a legitimate use, and ultimately ordered that the domain be transferred to Muñoz.

Given the lack of any discovery or other ability to verify an opponent’s evidence in the UDRP, the Astrid Muñoz decision highlights the discretion allowed to panelists in deciding just how much credibility such evidence is given. Frequently, when parties have a prior relationship, a Panelist will decide that there was no bad faith by the respondent at the time the domain was registered, regardless of the current content on its website. However, here, “[t]he Panel notes that while Respondent has provided multiple affidavits to support his claim, none of the evidence or documentation appears to be professionally done or even objectively indicates the involvement of the Complainant.” To me, this subtly suggests that the Panelist felt the Respondent might be manufacturing evidence or otherwise trying to defraud the UDRP process.

Another interesting component of the decision is the fact that the Respondent claimed it has a First Amendment right to promote its tell all gossip book about the Complainant, a famous model and photographer. The Panelist rightfully held that “[w]hether Respondent may establish a website and provide some free speech protected content related to the Complainant is beyond the scope of the UDRP. The UDRP proceeding focuses on how a website is identified and free speech rights do not override trademark rights in a manner that supports a protected mark’s misappropriation or confusing misuse.” While the UDRP makes allowances for fair use, apparently the commercial sale of a gossip book does not fall within that category.

ICANN by the Numbers

ICANN’s TLD Application System (TAS) remains offline this week as ICANN is continuing to work through the data in order to determine which applicants’ information may have been compromised during the security glitch. ICANN has said that it will likely take until May 8 to notify all of the applicants whether or not their user names or file names were exposed, but this week, the organization did publish some stats about the TAS delay: Continue reading “ICANN by the Numbers”

The Numbers Add Up to Success

Today, FairWinds released an update to its 2008 Verizon Case Study. Back in 2008, we projected that our work to improve Verizon’s domain name portfolio would drive over 3 million visitors to the company’s websites and save Verizon over $1 million.

After revisiting the data this year, it turns out that those original projections were a bit low. In reality, we helped Verizon attract over 93 million visitors to its sites over the first three years (that’s an average of 31 million visitors per year), and drive an additional 321,000 online sales annually, which translate into millions of dollars in revenue for Verizon.

How did we do it? We took a three-pronged approach to make Verizon’s domain name portfolio as lean and efficient as possible. First, we cut out all the low-quality domains that were costing Verizon money but not driving visitors or otherwise contributing to its business. Then, we identified and recovered key domain names that the company did not already own. Finally, we helped the company redirect its domain names to the relevant content that users expect to find when they type those domains into their browsers.

But the best part of the work we did with Verizon was helping to change the company’s approach toward its domain name portfolio. Verizon regularly evaluates its portfolio to make sure that it is not carrying dead weight, and approaches the registration of new domains with a critical eye, always asking whether the domain will improve its online business. Ultimately, Verizon is able to provide its audience with safer online experiences that deliver relevant content, and increased its revenue in the process.